manager, marketing
Title posted on CareerBeacon - Manager of Marketing and Business Development
Posted on July 16, 2026 by Employer details Taste of Nova Scotia
Job details
About the opportunity:Taste of Nova Scotia is seeking a creative and strategic minded marketing professional to lead the organization's marketing initiatives while identifying opportunities that drive growth, strengthen partnerships, and increase value to our membership.Reporting to the Executive Director, the Manager of Marketing and Business Development is responsible for developing and executing the organization's marketing strategy, leading integrated marketing campaigns, managing the Taste of Nova Scotia brand, and advancing innovative initiatives that increase awareness of Nova Scotia's exceptional culinary industry.As a key member of the team, this position plays an important role in implementing the organization's strategic priorities by delivering impactful marketing initiatives that benefit both the association and its 175 members, while elevating Taste of Nova Scotia as one of Canada's leading culinary marketing organizations.About Us:Taste of Nova Scotia is a membership-based, non-profit, marketing association dedicated to promoting Nova Scotia's exceptional food and drink products and experiences, both here at home and around the world. We have more than 175 members who set and maintain the Taste of Nova Scotia quality standards for food, service, and hospitality.Our members include an impressive collection of innovative farmers, fishers, producers, processors, artisans, wineries, breweries, distilleries, cideries, and an outstanding collection of restaurants that are committed to showcasing Nova Scotia food and drink on their menus.Our vision is to be a leading resource for promoting and building the culinary industry in Nova Scotia. Our key mandates are to:help grow our members' businesses.assist in having Nova Scotia recognized globally in public forums as a culinary authority.encourage members to support their membership and fellow Taste of Nova Scotia members.Our team is made up of a passionate, close-knit group of professionals who are dedicated to serving our membership while assisting in the growth and development of Nova Scotia's agri-food, seafood, beverage, export, and culinary tourism industries.ResponsibilitiesMarketing Strategy & Brand LeadershipDevelop and implement the organization's annual marketing strategy aligned with Taste of Nova Scotia's strategic priorities.Lead integrated marketing campaigns that increase consumer awareness and promote Nova Scotia's food, beverage, and culinary tourism industries.Manage and enhance the association's brand identity across all marketing channels.Lead the development of major marketing initiatives including the annual Culinary Guide, seasonal campaigns, and destination marketing initiatives.Oversee the use of the brand mark and assets (e.g., Taste logo on member products, etc.).Digital Marketing & Consumer EngagementLead the organization's digital marketing strategy, including website, email marketing, social media, digital advertising, and content marketing.Identify opportunities to expand audience reach and engagement.Use marketing analytics to measure campaign performance and optimize results.Oversee website strategy to ensure it remains a valuable resource for members and consumers.Business Development & Organizational GrowthIdentify new opportunities that strengthen Taste of Nova Scotia's marketing programs and organizational impact.Develop marketing partnerships, sponsorship opportunities, and revenue-generating initiatives.Grow advertising and promotional opportunities across the organization's marketing platforms.Explore innovative marketing products and services that create additional value for members.Monitor industry trends and recommend new initiatives that position Taste of Nova Scotia as a leader in culinary marketing.Strategic PartnershipsBuild collaborative relationships with tourism, government, media, and industry partners.Develop marketing partnerships that expand the reach of Taste of Nova Scotia campaigns.Work collaboratively- Location Dartmouth, NS
- Work location On site
- Salary$57,500 to $65,000YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareerBeacon #2234656
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