marketing manager Verified

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Gather, research and prepare communications material

Supervision

• 5-10 people

Experience and specialization

Computer and technology knowledge

• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Spreadsheet
• MS Windows

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability