channel marketing manager
Posted on April 23, 2024
by
Employer details
Lee Kum Kee
Job details
*ABOUT THE COMPANY?*
Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.
Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success!
*BENEFITS*
* Extended medical & health coverage: Medical, dental & Vision
* Paid holidays
* Bonus programs
*POSITION SUMMARY*
To perform this job successfully, the Channel Marketing Manager will be responsible for managing and coordination the marketing (advertising & promotion) of company?s products and services to meet the company?s objectives in Canada.
*ESSENTIAL FUNCTIONS*
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Develops and executes marketing plans and programs, both short and long range, to ensure sales growth, gains in market share and growth in profitability.
* Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
* Assists in the planning and implementation of the company?s advertising and promotion activities for the channels including print, direct mail, FSIs, house drops and other advertising and promotion vehicles.
* Coordinates promotional activities with distributors and brokers and LKK sales team members.
* Processes credit notes and payments for promotional activities.
* Develops and recommends pricing strategy for the company.
* Manage and coordinate trade and distributor show support including logistics for the booth, sales materials, products, personnel, sampling programs, etc. (including the Fancy Food Show).
* Assists with the analysis and reporting of research from syndicated (AC Nielsen), custom and third party sources.
* Provide support to the sales team for presentations, samples, sell sheets, Point of Purchase materials, in-store demonstrations, recipe books and cards
* Analyze and report on competitors
* Manage, track and issue purchase orders.
* Manage the advertising and promotion activities and budget
* Lead NPD process including initiating and controlling various systems, such as NPD, TP Simulation and PCRS, developing label artwork, and controlling MOFs, etc.
* Evaluates market reaction to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
* Performs other duties as assigned.
*COMPETENCIES*
· Problem Solving
· Drive for Results
· Managing & Measuring Work
· Building Effective Teams
· Motivating Others
*SUPERVISORY RESPONSIBILITIES*
Manage Channel Marketing Assistant supporting channel with:
* New product development, costing and new item set-up submissions
* Customer technical service requests
* Other office duties
*QUALIFICATIONS*
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the e
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LocationScarborough, ON
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SalaryNot available
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9249813062
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