marketing manager Verified

Work setting

• Business

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Supervision

• 1 to 2 people
• 3-4 people

Credentials

Certificates, licences, memberships, and courses 

• Bing Ads Accreditation
• Certified fundraising executive (CFRE)
• Google�AdWords�Certification
• Canadian Professional Sales Association membership

Experience and specialization

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Final Cut Pro
• Microsoft Publisher
• Microsoft Visio
• Adobe Photoshop
• HTML editing software
• MS Excel
• MS PowerPoint
• MS Word
• Business diagram software
• Data analysis software
• Desktop publishing software
• Spreadsheet
• Website creation and management software
• Word processing software
• Tablet computer
• Adobe Suite
• MailChimp
• Electronic mail
• Java
• MS Office

Area of work experience

• Electronic
• Product development

Specialization or experience

• Specialized environmental skills and knowledge

Area of specialization

• Business analysis
• Advertising
• Business services
• Communications
• Customs services
• E-commerce
• Market research
• Marketing
• Sales
• Brand management
• Digital media
• Investor relations
• Strategy

Specialization/experience (business sales and services)

• Negotiation
• Merchandising or window
• Distribution

Additional information

Security and safety

• Criminal record check

Transportation/travel information

• Own vehicle
• Parking paid by employer
• Public transportation is available
• Valid driver's licence
• Vehicle supplied by employer
• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Work under pressure

Own tools/equipment

• Cellular phone
• Computer
• Internet access
• Pager

Personal suitability

• Efficient interpersonal skills
• Excellent written communication
• Flexibility
• Organized
• Team player
• Reliability
• Creativity
• Quick learner
• Accountability